Led design of the extended Canary brand system and implementation across marketing, design, and product. Included www.canary.is site UX, UI, and design, hardware and accessories branding, product packaging, and retail display design. Mobile product design and iconography systems. Photography and product user guidelines. Comprehensive visual style guide and integrity rules for the brand.

Art directed and prop styled product and lifestyle photo/video shoots. Collaborated with marketing and industrial design teams on multi-channel storytelling initiatives via retail vendors (Verizon, Amazon, Best Buy, Home Depot, Apple), including advertising campaigns, e-commerce content kits, display fixtures, signage, and in-store digital experiences.